Tuesday, 12 November 2013

chapter 6 !!

this topic we learn about blue ocean strategic, strategic offensive principle, horizontal and vertical scope and strategic alliances...
1. Blue ocean strategy...
blue ocean is no rival  n industry do what your company do....


example blue ocean strategy


2. strategic offensive principle ...
to improved company to gain the profit than rival...


3. horizontal and vertical scope


horizontal scope : the range of product and service segment that a firm serves within its focal market..
vertical scope : all of the  activities that make up industry's entire value chain system, ranging from raw material production to final sales and service activities...

3. Strategic alliance


strategic alliance is a formal agreement two or more separate companies in which they agree to work cooperatively toward some common objective.

4. join venture  

jointly owned by two or more companies that agree to share in the revenue ,expanses and control of the newly formed entity.


5. Merger 



example :


okey!! bye3 


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