chapter 5

this chapter we learn about 5 generic competitive strategic..we have answer question from goals...

1 .lower cost provider

air asia provide lower price 

lower price to customer

2.broad differentiation

to attractive whenever buyer need and preferences... 

3. focused lower cost

mydin focused strategy based on low cost and lower price than those of rival competitor... 

4.focused differentiation 

Bonia successful because the company focused differentiation strategy depends on the existence of a buyer segment that looking special product attributes.

5. Best cost provider

okey!! tq for reading my entry. : D : D

The determiner of the future is only you and not your parents or siblings